William Hill Bingo to Sponsor Television Show
Starting today William Hill Bingo will be sponsoring ITVís The Real Deal television show. The two have teamed up for a four month deal that will help raise awareness of William Hill Bingo and attract new customers to the site.

The Real Deal airs during the daytime and studies show that home bingo players view daytime game shows so the sponsorship should help William Hill attract more customers.

During breaks in the show, viewers will see ads stating William Hill Bingo Thrill. The Real Deal show itself asks players to gamble on if they want to take the antique dealers cash offer or risk at auction. The Real Deal is hosted by David Dickenson and airs Monday through Friday between 2pm and 3pm.

Lili Huang, a spokesperson for William Hill commented: ďFor an initial foray into actual programme sponsorship, we were very pleased with the response from the Spin Star association. We're delighted to have this opportunity of sponsoring the Real Deal, because the programme has the potential for a far bigger audience with its current scheduling."

- 2009-01-05

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