The online bingo website, William Hill Bingo, has signed a deal with Spin Star, a United Kingdom television game show. The deal created a sponsorship agreement between the two companies. The deal began on Monday and will last for six weeks.

This will be the first time that William Hill Bingo will move to the television market. William Hill Bingo will have commercials air before and after the Spin Star program airs that will vary in length. Ads will also air during advertisement breaks.

Bradley Walsh hosts the Spin Star program. The show features a main stage with a Las Vegas style slot machine that contains questions and cash prizes. Players on the show build up prize pots that they can win during the show.

The show is set to air during the weekdays on ITV1 at three fifteen and will be followed by a free bingo on the William Hill Bingo website. A spokesperson for Williams Hill, Lili Huang, stated: “Were very pleased to have the opportunity to sponsor Spin Star. It’s an incredibly lively and entertaining show with plenty of surprises and excitement as we always offer on our website. We are aiming to solidify our bingo image and increase national recognition and sponsoring Spin Star is a perfect opportunity for us.”


- 2008-11-12