UK Broadcaster Five has announced they are now offering a new daily interactive television bingo show on their website. The new show is titled The FreeBingo Show and was produced by Two Way Media. The show is one hour long and is designed to increase the awareness of the online gaming services provided by Five.

Five launched a branded bingo and casino egaming services back in August and they feel as though the new show will drive more traffic to their gaming site. Five was launched after an agreement was signed with PartyGaming.

The new show is hosted by Charlie McArdie and will air weekdays at 11:00am. Viewers will be able to play for cash prizes and registration and the games are free. Five is using the new show to promote their games and they are also promoting on their main TV channel.

"The business model that underpins commercial TV is changing and broadcasters must diversify their revenue streams," Five's head of digital media, Jonathan Lewis, said in a prepared statement. "Gaming activities such as Five's online bingo and casino services are just one such example of how broadcasters can broaden their revenue base beyond traditional sources."




- 2009-11-03