To start the New Year off with a bang, Gala Bingo has created a new television ad campaign to promote their online website. For a very long time Gala Bingo has been a driving force in the bingo market in the United Kingdom with their live bingo halls. In the past few years Gala Bingo has developed their online site for players as well.

Gala Bingo created the new ad campaign to gain new players and hopefully keep the ones they already have. In past advertisements, Gala has used celebrities such as Sharon Osbourne to promote their website.

This time Gala Bingo chose to go the Cash route. The new ads are based on the websites cash splash promotions. So it was natural that the viewer sees wads of cash everywhere on the television screen. The ads show cash coming out of Laptops and television sets and other places.

Gala Bingo has already seen an increase in players on their online bingo site in just the few short weeks the ads have been on television. They are also working with a Radio campaign to promote the bingo website over the air waves as well.



- 2009-01-13