Foxy Bingo has launched a new television ad campaign that is costing the company a fortune. 10 million Euros have been set aside to create the new campaign as the bingo industry is increasing in popularity. The ad campaign will run throughout the year and will use television, radio, press advertisements and poster ads to get their business seen.

Foxy, the mascot of Foxy Bingo, will be featured in the television ads in a spaceship. The ship will be flying down to earth with the words: “He’s back!” and “He’s giving away 1 million Euros”. The commercial lasts about forty seconds but it gets the point across. At the end of the commercial Foxy is surrounded by many women who are excited to greet Foxy and dance.

The Managing director of Foxy bingo, Patrick Southon, commented on the ad campaign: “We are really excited about our new advertising campaign and red button content. Foxy is the perfect brand to do something different and maintain its fun, quirky and entertaining brand values whilst conveying the excitement of winning and creating calls to action back to the bingo site.”



- 2009-01-29