Bet24 which currently runs one of the leading online bookmaking sites has now launched an online bingo site as well. Bet24 has teamed up with Parlay Entertainment Inc., the leading bingo software provider to the industry to provide the bingo technology needed to start the site.

Bet24 is owned by Modern Times Group and has targeted Scandinavian audiences with their latest bingo efforts. The new bingo site will also be available in Swedish, Danish and Norwegian languages.

The CEO of Bet24, Lotta Lindquist-Brosjo, stated "We're pleased to widen our gaming offering with the addition of online bingo. This launch strengthens our product offering, ensuring that our customers enjoy the most exciting gaming products on the market. We are delighted to offer online bingo in partnership with Parlay Entertainment who has extensive bingo industry expertise."

Parlay's European Managing Director also shares the enthusiasm, "Bet24 has tremendous marketing reach because their ownership provides access to a very large European broadcast network. The bingo industry has seen explosive growth in the past year, but there is still room for smart operators like Bet24 who are initially targeting a very specific audience. We're proud to welcome them to Parlay's family of bingo licensees," said Steve Cook.

Steve Cook also added, "The online bingo industry is set for another record breaking year in 2008. Next year we'll begin to see rapid expansion beyond the core UK market into other countries where bingo has traditionally been popular. Bet24 is on the leading edge of that trend."

Bet24 has joined the over 50 successful bingo sites using the bingo software provided by Parlay Entertainment.


- 2007-11-28